The article "Transfer Learning with Social Media Content in the Ride-Hailing Domain by Using a Hybrid Machine Learning Architecture", by Álvaro de Pablo, Oscar Araque, and Carlos A. Iglesias has been published in the Electronics journal (2.397 impact factor, JCR Q3 2020). This work is a product of the Cabify-UPM Chair (Cátedra Cabify-UPM))
The full paper can be found at this URL.
The analysis of the content of posts written on social media has established an important line of research in recent years. The study of these texts, as well as their relationship with each other and their dependence on the platform on which they are written, enables the behavior analysis of users and their opinions with respect to different domains. In this work, a hybrid machine learning-based system has been developed to classify texts using topic modeling techniques and different word-vector representations, as well as traditional text representations. The system has been trained with ride-hailing posts extracted from Reddit, showing promising performance. Then, the generated models have been tested with data extracted from other sources such as Twitter and Google Play, classifying these texts without retraining any models and thus performing Transfer Learning. The obtained results show that our proposed architecture is effective when performing Transfer Learning from data-rich domains and applying them to other sources.